FIFE ARMS HOTEL
A landmark in the Scottish Highlands
Built in the 19th century, The Fife Arms Hotel is a Braemar landmark and is a category B listed building. Its size is evidence of the popularity of Braemar in the wake of Queen Victoria’s visits and her purchase of Balmoral.
We have the extreme pleasure to work for such a wonderful and dedicated team at such an iconic building. At NO Branding, we took on board unusual and highly imaginative guidelines to develop many creative results.
Here are just some of the many pieces we’ve created for The Fife Arms over the years—each one crafted to reflect the hotel’s unique spirit and sense of place.
Print design
Digital design
UX design
Product design
Let’s start with 5 logos
The hotels brand guidelines offer endless possibilities to create outstanding creative implementations. There is not one but five logos to start with, combined with multiple fonts and colours, that represent the historic presence of the ring and its location.
Across the years, we have created hotel brochures, Art brochures to highlight not only the location, but the stunning art featured at the hotel.
Nothing looks the same, yet it all speaks a unified visual language.
Keeping visitors engaged
With its desirable location in a breathtaking scenery, the hotel has many activities such as festivals, fashion weekends and seasonal highlights like the Queens Jubilee and King’s Coronation.
Poetry Booklet
Alongside the beautiful art, poetry is just as important for the Fife Arms Hotel. We designed and produced a reader with a selection of poetic works that focus particularly on the themes of landscape and love created by writers featured within the Fife Arms: Lord Byron, Marion Angus, Nan Shepherd, Sir Walter Scott and Robert Burns.
In addition to the poems and images conjured in the booklet, we added a few blank pages to awaken the poet in everyone visiting the Fife Arms.
What’s On Guide
Produced quarterly, the What’s On Guide is a beautifully crafted printed companion for guests of The Fife Arms. Thoughtfully designed to reflect the hotel’s spirit of cultural curiosity, it highlights the vibrant rhythm of the seasons—curating everything from local festivals and fashion weekends to royal celebrations and artistic happenings.
Rich with imagery, editorial features and hand-drawn details, this pocket-sized publication doesn’t just inform—it inspires. Whether guests are seeking poetry readings, whisky tastings or bracing Highland walks, the guide invites them to discover the magic of Braemar with every turn of the page.
Newsletter and Recruitment Guide
For The Fife Arms Hotel, we created seasonal newsletter templates that evolve beautifully with the year — light and bright for spring and summer, rich and earthy for autumn and winter. Each edition is an elegant reflection of the hotel’s character, designed to share stories, updates and inspiration in a tone as warm as the welcome in Braemar.
Alongside this, we developed a recruitment booklet that introduces prospective team members to life at The Fife Arms – highlighting benefits, rewards and personal stories that celebrate the people at the heart of the hotel.
Menu Designs
From the bold energy of The Flying Stag to the glamorous charm of Elsa’s Bar, each menu we designed captures the unique personality of its setting. At Elsa’s, the cocktail menu channels 1920s decadence with a playful, art deco-inspired layout that invites discovery.
For The Flying Stag, we created a suite of menus—including pared-back sheet menus and more detailed printed formats—that balance rustic charm with contemporary clarity. Every piece was crafted to feel at home in its environment while remaining practical, tactile, and a joy to explore.
Keeping it fresh
The Fife Arms hosts vibrant seasonal events like the Music Festival and Fashion Weekend. We created a range of bespoke collateral—programmes, signage, invitations, and more—tailored to each occasion. Designed to capture the spirit of the event while echoing the hotel’s character, every piece helped enhance the guest experience and celebrate the moment in style.
Online sales tool
We designed a digital sales tool to support The Fife Arms events team in presenting weddings and private hire packages with clarity and charm. Visually aligned with the hotel’s aesthetic, the guide offers an elegant walkthrough of the guest experience—covering everything from dining to décor—while providing clear, itemised quotations. It simplifies the planning journey for clients and empowers the team with a professional, easy-to-use resource.