Cup of Ambition
Farewell Mr. Haffmann. We loved working on this.
We were approached by Cup of Ambition – a company that champions bold ideas and big aspirations, from fringe theatre to main stages – to brand a new production at London’s Park Theatre.
It’s always a challenge to design a poster for a play without a cast in place.
So, we turned to the story itself — using mood, tone and visual metaphor to shape a bold, evocative identity that speaks louder than names ever could.
Print design
Art direction
Illustration
From this, we developed a bold visual language and key art that captured the essence of the play. The campaign extended across posters, flyers, and high-visibility placements in the London Underground, helping to build early momentum and spark public interest.
The artwork resonated with audiences and stood out in a crowded cultural landscape. Ultimately, it played a key role in driving ticket sales and contributed to a strong, successful run at Park Theatre.